l44app Privacy Policy
Your privacy matters to us. This policy explains exactly what personal data l44app collects, how we use it, who we share it with, and the rights you hold over your own information.
1 Introduction & Scope
This Privacy Policy ("Policy") describes how l44app ("we", "us", "our", "the Company") collects, processes, stores, shares, and protects the personal data of individuals ("you", "your", "the Player") who access or use the l44app Platform at https://l44app.onl, including all associated games, betting markets, account services, and customer support channels.
We are committed to handling your personal data responsibly and in a manner consistent with accepted data protection principles, including purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality. By registering an account or otherwise using the l44app Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein.
This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference. If you do not agree with any part of this Policy, you should discontinue using the Platform immediately.
This Policy applies to all players accessing l44app from Bangladesh and any other jurisdiction. It covers data collected via the website, support channels (email and Telegram), and payment processing interfaces.
2 Personal Data We Collect
We collect personal data only to the extent necessary to provide our services, verify your identity, process transactions, and comply with our legal obligations. The categories of personal data we may collect from you are set out below.
Data We Do Not Collect
We do not collect full payment card numbers, CVV codes, or mobile banking PINs. Payment authentication is handled entirely by the respective payment provider (bKash, Nagad, Rocket, Upay, etc.) via their own secure interfaces. We receive only a transaction reference and status confirmation.
3 How We Collect Data
We collect personal data through the following means:
- Direct interactions: Information you provide when registering an account, completing KYC verification, making a deposit or withdrawal, contacting support, or participating in promotions.
- Automated technologies: Technical and usage data collected automatically when you access the Platform, including via cookies, web beacons, server logs, and similar tracking technologies.
- Payment providers: Transaction confirmation data received from bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard when you initiate a deposit or withdrawal.
- Third-party game providers: Game session data and round outcomes shared by licensed game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi as part of normal game operation.
- Identity verification services: Data returned by third-party KYC and document verification partners when we process your identity documents.
- Fraud prevention services: Risk signals and device fingerprint data provided by fraud detection partners to help protect your account and the integrity of the Platform.
4 How We Use Your Data
We process your personal data for the following purposes, each of which rests on a clearly defined legal basis:
Account Management & Service Delivery
To create and maintain your l44app account, process deposits and withdrawals, provide access to games and betting markets, and deliver customer support. This processing is necessary for the performance of our contract with you.
Identity Verification & KYC Compliance
To verify your identity, age (21+), and source of funds in accordance with our responsible gaming obligations and anti-money-laundering (AML) requirements. This processing is necessary for compliance with legal obligations applicable to the Company.
Fraud Prevention & Security
To detect, investigate, and prevent fraudulent transactions, account takeovers, bonus abuse, money laundering, and other prohibited activities. This processing is carried out in the legitimate interests of the Company and its players to maintain a secure platform.
Responsible Gaming Monitoring
To monitor your gaming activity for signs of problem gambling behaviour, apply player-initiated deposit limits and self-exclusion requests, and fulfil our duty of care obligations under our Responsible Gaming Policy.
Marketing & Promotions
To send you promotional offers, bonus notifications, and news about new games or betting markets that may be of interest to you. Marketing communications are sent only where you have provided your consent. You may withdraw consent at any time by contacting [email protected].
5 Cookies & Tracking Technologies
l44app uses cookies and similar tracking technologies to operate the Platform efficiently, remember your preferences, maintain your session while logged in, and collect analytical data about how players interact with our services.
- Strictly necessary cookies: Required for the Platform to function correctly, including session management, login authentication, and security tokens. These cannot be disabled.
- Functional cookies: Store your preferences such as language settings, display options, and last-visited game categories to improve your experience on return visits.
- Analytical cookies: Collect anonymised data about pages visited, session duration, and navigation paths. This information helps us understand how players use l44app and where improvements can be made.
- Security cookies: Support fraud detection and bot prevention functions. These work alongside our fraud prevention partners to identify suspicious access patterns.
You may control non-essential cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of parts of the Platform. Clearing cookies will log you out of your current session.
6 Sharing & Disclosure of Data
We do not sell your personal data to third parties. We do not share your personal data with any organisation for their own independent marketing purposes. We may, however, disclose your personal data to the following categories of recipients where strictly necessary:
Payment Service Providers
We share the minimum necessary transaction data with bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard to process your deposits and withdrawals. These providers process data only as required to execute and confirm your payment instructions.
Game Technology Providers
A unique player identifier (not your real name or contact details) is shared with our licensed game providers — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — to facilitate game sessions, record round outcomes, and apply stake limits.
Identity Verification & Fraud Partners
Where you submit KYC documentation, we share your identity data with approved verification service providers who process it on our behalf under strict confidentiality obligations. Fraud detection partners may receive device and session data for risk-scoring purposes.
Legal & Regulatory Disclosure
We may disclose your personal data to competent authorities, law enforcement agencies, or regulatory bodies where required to do so by applicable law, court order, or governmental authority. We will notify you of such disclosure where legally permitted to do so.
We never sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing networks. Any disclosure is limited to what is strictly necessary for the stated purpose.
7 Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including the satisfaction of any legal, accounting, or reporting obligations. Our general retention periods are as follows:
- Active account data: Retained for the full duration of your account and for a minimum of five years following account closure, to satisfy AML record-keeping requirements.
- Transaction records: Retained for a minimum of five years from the date of each transaction.
- KYC documentation: Retained for a minimum of five years following the completion of the verification process or account closure, whichever is later.
- Support communications: Retained for three years from the date of the last interaction, unless a longer retention period is required in connection with a dispute or legal proceeding.
- Marketing consent records: Retained for as long as you remain subscribed, plus three years following the withdrawal of consent.
- Technical and analytical data: Typically anonymised or deleted within 13 months of collection.
Where data is no longer required, we apply secure deletion or anonymisation procedures to ensure it cannot be recovered or attributed to any individual.
8 Data Security
l44app implements a layered security architecture designed to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. Our security measures include, but are not limited to:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the l44app Platform.
- Encryption of sensitive data fields at rest within our database infrastructure.
- Strict access controls ensuring that only authorised personnel with a business need can access personal data.
- Regular security assessments and penetration testing of the Platform's technical infrastructure.
- Multi-factor authentication options available for player accounts.
- Automated monitoring for unusual login patterns, suspicious transactions, and potential data breach indicators.
While we employ robust technical and organisational security measures, no internet transmission is completely risk-free. You are responsible for keeping your account password confidential. l44app will never ask for your password via email, Telegram, or any other channel.
9 Your Data Rights
You have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request — [Your Username]". We will respond within a reasonable timeframe and in any event within 30 days of receiving your request.
Please note that certain rights may be limited or excluded where we have a legal obligation to retain data, or where the exercise of your right would adversely affect the rights of others. We will explain any such limitation clearly when responding to your request.
10 Minors & Age Restriction
The l44app Platform is strictly for adults aged 21 and above. We do not knowingly collect personal data from any person under the age of 21. If we become aware that we have inadvertently collected personal data from an individual under 21, we will delete that data immediately and suspend the associated account pending further investigation.
If you believe that a minor has registered on the Platform or provided personal data to us, please contact our support team at [email protected] without delay.
21+ only. Underage gambling is prohibited on the l44app Platform. We apply age verification measures at registration and may request additional proof of age at any point during your use of the Platform.
11 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or the services we offer. When we make material changes, we will publish the updated Policy on this page with a revised effective date. We may also notify registered players of significant changes via email or an in-platform notification.
Your continued use of the l44app Platform following the publication of an updated Policy constitutes your acceptance of the changes. We encourage you to review this page periodically. If you disagree with any update, you should discontinue using the Platform and contact us to close your account.
12 Contact & Data Complaints
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which l44app handles your personal data, please contact our Data Support team using the details below. We will acknowledge your enquiry promptly and aim to resolve all data-related concerns within 30 days.
Contact Details
Email: [email protected] (subject line: "Privacy Enquiry — [Your Username]")
Telegram: @l44appsupport
Support hours: 24/7 — Bangladesh Standard Time (UTC+6)
All privacy-related emails are treated with strict confidentiality. Please include your registered username and a clear description of your concern so we can locate your account record and respond accurately.
Our Privacy Commitments
256-bit Encryption
Every session, deposit, and data transfer on l44app is protected by SSL/TLS encryption as standard.
No Data Selling
We never sell, rent, or trade your personal data to advertisers, data brokers, or any third party.
Purpose Limitation
Your data is used only for the specific purposes stated in this Policy — nothing more.
Transparent Records
You can request a full copy of the personal data we hold about you at any time.
Right to Erasure
Subject to legal obligations, you can request deletion of your personal data when it is no longer needed.
Secure Storage
All personal data is stored on encrypted infrastructure with strict access controls and regular security audits.
Questions About Your Privacy?
Our support team is available 24/7 to answer any questions about how l44app handles your data. You can also review our Terms & Conditions or explore the full casino lobby.
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